Sorria

Initiatives

Sorria

Initiatives

Sorria

Smile: Embrace What Feels Good

Sorria magazine revolutionized the publishing market and the culture of giving in Brazil. Launched in 2008, it became one of the largest magazines in the country by doing everything differently, from content to distribution. It introduced the concept of socio-editorial products: publications sold in retail chains that generate donations for NGOs. To date, over BRL 60 million have been donated to dozens of organizations across all regions of Brazil. More than just providing high-quality reading at an affordable price, it offers an easy and convenient way to do good, with transparent reporting on the impact. Now, the brand is renewing itself to take its impact to the next level: larger donations, more NGOs supported, easier accessibility, and much more content. The magazine will cease circulation, giving way to a collection of books: a new edition every two months. Each book is expected to generate over BRL 1.4 million for 23 NGOs.

One smile at a time, our family of social products has already raised over BRL 60 million and transformed lives across Brazil.

Stories of Smiles

Editions

Copies Sold

Funds Raised

Luara traveled from the countryside of Bahia to São Paulo to receive care and the best treatment at GRAACC.

In 2021, Luzia Moreira, 36, noticed that her 5-year-old daughter Luara’s abdomen appeared swollen on the right side. Shortly after, an ultrasound revealed a suspected tumor. Originally from Maracá, in the countryside of Bahia, mother and daughter had to travel to Jequié for a CT scan, which confirmed the tumor. Luara also spent two weeks in a hospital in Itabuna before being referred in November to GRAACC Hospital in São Paulo, where her treatment began.

Despite the challenges, Luara and Luzia say they feel very supported at GRAACC. “I’m so grateful we’re here; the hospital’s treatment is excellent,” says the mother. Moreover, young Luara is a source of positivity and joy. “She never gets discouraged,” Luzia says about her daughter.

Despite her young age, Luara is already full of dreams. In addition to aspiring to become a successful skater, she also wants to be a veterinarian to protect and care for the animals she loves so much.

Learn more about the work of GRAACC by clicking here.

The Dara Institute improved the health of Adriana’s daughters, husband, and even her business.

When Anna Júlia Ferraz, now 3 years old, was born, she faced a significant challenge. At just 20 days old, she had to be hospitalized due to hypoglycemia. At that moment, her parents, Adriana and Vinicius, were deeply worried—not only about their daughter’s health but also about how they could provide her with proper medical care, as they were both first-time parents and unemployed. To assist them, the hospital’s social worker referred the family to the Dara Institute. “We were very well received, and that’s how our journey there began,” Adriana shares.

By June 2022, the family had been receiving care from the Institute for three years. With guidance from the organization’s nutritionist and pediatrician, Anna Júlia’s hypoglycemia is now under control. Adriana and Vinicius also benefit from nutritional care at the institution. “I didn’t take care of my health before,” Adriana admits. “Anna Júlia is very healthy, but if it weren’t for all the support from the Institute, I don’t know how things would have turned out. The same goes for me, my husband, and my youngest daughter, Maria Cecília, who is now 4 months old,” she adds.

The Institute also helped Adriana in another crucial area: her professional life. There, she completed a management course and received support for her business, which produces brigadeiros (Brazilian chocolate truffles). Before the project, her business was on the verge of collapse. Today, Adriana confidently says she knows how to make her business grow.

“I no longer feel the desperation I once did. The Dara Institute showed me that there is a way out,” she says.

Lesciane crossed the world to give her daughter the birth she deserved at Casa Angela.

When Lesciane became pregnant with her first child in 2020, she already knew she wanted a humanized birth. Living in India for three years, the entrepreneur learned about Casa Angela through recommendations from friends.

“Casa Angela was fundamental in my decision to return to Brazil and have my daughter here,” she explains. Reading about the institution’s work online, Lesciane felt she would find support, love, and care there—and that’s exactly what happened. “Having access to all this treatment for free is wonderful,” she says.

Lesciane didn’t hesitate: after three years in Rishikesh, India, she packed her bags and returned to her home country. As a first-time mother, she knew that even traveling alone to São Paulo, she would find a community at Casa Angela.

In the classes offered by the institution, she met people who shared her values and perspectives. “We had the same values, the same views… And I learned so much in the courses,” she explains. Besides the lectures, Lesciane received prenatal care and underwent treatments like reflexology and aromatherapy.

She mentions that people often ask if it was really worth leaving India, being far from her husband, Mahesh Singh, and returning to Brazil alone. Lesciane answers without hesitation: “It was worth it because of Casa Angela.”

She built a strong relationship with the institution’s doctors, who continue to send her supportive materials on early childhood development, answer her questions, and provide tips on caring for her daughter, Shanti, who is now 1 year and 3 months old.

“The mother I am today, I owe to Casa Angela,” she states.

Luiza reclaimed her smile and confidence with Turma do Bem

Luiza Teresa dos Santos, from São Paulo, was married for 20 years. She has been divorced for the past 11 years. She endured an abusive relationship and faced both physical and emotional consequences after the separation. Even before the divorce, Luiza was undergoing treatment for schizophrenia. “I was left alone with my young children and unemployed. It was a long journey to turn my life around, and Turma do Bem helped me with part of that process,” she explains.

“During psychiatric treatment, I couldn’t even remember the last time I had taken a shower, let alone practiced oral hygiene. That’s why I started losing my teeth,” she shares. Experiencing severe pain in her mouth, Luiza had several teeth extracted due to advanced periodontitis, even before reaching Turma do Bem. But the pain persisted.

In 2020, while studying Social Work, Luiza attended a lecture at her university where she learned about Turma do Bem. The speaker mentioned the work of Apolônias do Bem, a branch of the NGO dedicated to assisting victims of domestic violence. Luiza decided to seek their help. She sent photos of her teeth, and after graduating, she received a response from Turma do Bem: they had found a volunteer dentist, Daniel Mattei, to treat her. “I cried a lot when I got the news. It was one of the greatest gifts of my life,” she says.

Now studying Law, Luiza emphasizes the project’s impact on her self-esteem and the development of her support network. “Apolônias do Bem was the only place that truly saw me and understood that I needed care,” she says.

“I’m confident that when I go to my first job interview, I’ll feel much more secure,” she concludes.